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Name: Pooynoon Juntima Pookayaporn

Position: Programmatic Manager – Media Planning & Strategy


1. What is your job and which city do you work in? 

I am working as a Programmatic Manager – Media Planning & Strategy at Bidmath based in Bangkok, Thailand. I work with our clients on digital media strategies and programmatic campaign planning to reach their marketing objectives across branding and performance. I help our clients get “awareness” through digital so more people get to know and recognize their brands and products, that is branding. As for performance, I can also help our clients get “actions” online that they want which can be a wide range from interactions on their websites to purchasing.

2. What inspires you?

In digital advertising world, especially in the programmatic landscape, new technologies come up every day, and this inspires me to adapt myself to learn new things and make me improve myself all the time!

3. If you were a crayon what colour would you be?


4. If you could fly to any destination, which one would it be?

Anywhere with trees, water and fresh air. 

5. If you could pick one superpower what would it be?

Teleport – I can go everywhere I want! 

6. What is your favourite sport?


7. Tell us your secret talent?

I was a good and strong athlete back at school years. I was a runner.

8. Favorite movie?

The X Files — I love sci-fi and mystery.

9. Best meal you ever had?

My Grandma’s secret recipe 😛 

10. Favourite places you have ever visited?

Ko Lipe, Satun – peace and quiet 

11. Outside of the office, what can we find you doing? 

When the world was fine and we could all go out, you could probably find me at cafés and restaurants experiencing different kinds of food, especially desserts! During uncertain times, you can find me at home cooking and watching Netflix.



This year, Bidmath continued the tradition of contributing with the faculty of Journalism and Mass Communication (B.J.M.), Thammasat University in the Digital Strategy curriculum to conduct a lecture and quiz for the students virtually.

The digital media session topics covered the understanding of data, how to optimize them in the business, as well as the customer journey and the tracking. Aimed for the student audience, examples of real use cases and optimisation methods were showcased to assist the students in the future career scenarios where this might be useful. 

Since the digital era drives the media and advertising industry to shift towards digital marketing, it is essential for media studies students to understand the basics of data in order to utilize the data in their future careers. Especially with the ever changing landscape of data privacy and regulation where students moving into this field are required to understand and have a good knowledge and understanding of how we use data on behalf of customers.



After carrying out an interactive quiz with over 40 students spanning questions around first-party data, media activation and platform optimisations. Students worked against the timer to answer multiple choice and true or false questions compiled to win a prize. 

Below are the top three winners from a data-driven marketing quiz, we thank everyone for their time and effort in contributing to the quiz and with such a high score overall.


1 2 3 4 5


About Bidmath

Bidmath is your transparent programmatic solutions partner. Powered by machine learning and real-time personalization, we deliver data driven marketing for global brands.

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